OGA Retail Environments is a specialist retail agency. We are in constant search of solutions, enterprising people who are excited to excite, adventurers in new lands. An extraordinary team of professionals who want to see instead of just look, listen instead of just hear, feel instead of just touch. We create spaces where brand experiences trigger decisions to buy at the point of sale. We have discovered a new way of doing Retail: USSE (Unique, Smart, Simple, Efficient).
Each customer is unique and extraordinary, with individual questions that require exceptional, exclusive and different responses to each Adding value, being innovative, building differentiation and generating trust and commitment. We help brands speak ambitiously at the point of sale. Turning simple effective concepts into brilliant ideas and winning campaigns. The solutions we put forward always take into account the size of the investment, return and maintenance.
Each customer is unique and extraordinary, with individual questions that require exceptional, exclusive and different responses to each
Adding value, being innovative, building differentiation and generating trust and commitment. We help brands speak ambitiously at the point of sale.
Turning simple effective concepts into brilliant ideas and winning campaigns.
The solutions we put forward always take into account the size of the investment, return and maintenance.
We help improve the quality of discussions brands have with their audiences at the point of sale. We help incorporate the shopping experience into the discussion on the personal identification of the shopper. We believe that shopping is part of popular culture of people and their individual brand.
We listen attentively to customers and competitors in all sectors and categories. We analyse trends and new consumer habits. In the 21st century, we talk about Sophistication, Sustainability, Hybridization, Specialization and Digitalisation (SSHSD) at the point of sale. This is what makes the concept contemporary.
Creativity is not created or destroyed, neither is it transformed. It just is. And at OGA Retail Environments we ask new questions in order to build surprising responses. We bring together what has never been brought together before. And it becomes easy to turn ideas into reality.
Quality, making more with less and time to market are the main concerns of our customers. In our agency model (MANAGE), these have become the three undeniable references that guide our expertise.
We know that for each euro invested in strategy and design, 20 Euros are spent on implementation. At OGA Retail Environments we believe that the success of a brand’s display – in its optimum capillarity – has to achieve three objectives: visibility, consistency and return on investment. This is the only way to obtain excellence.
“One of the secrets of life is that all that is really worth the doing is what we do for others” Lewis Caroll
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A hybrid profile of Engineering and Humanities and a great connoisseur of the Marketing Mix, he has worked in advertising and the agency. An expert in the history of daily life, consumer society and the expansion of capitalism in the second half of the 20th century, he is watching the social transition of the 21st century through the anthropology of shopping.
He has contributed to projects as accounts manager, retail planner and/or project manager for brands such as Telefónica, Iberdrola, Binter Canarias, Certified First_PPG, National Geographic, Areas, Danone, etc.
As Retail Director of the Cheil Spain agency he worked very particularly on the Samsung account.
Diego has worked in the creative industry for 10 years, moving from the study of architecture in Milan and Madrid, to the specialist study of furniture and interior design.
In the past few years he has taken over the creative direction of KILIKA, specialist retail agency, and CHEIL Spain, Korean communication agency. He has managed and carried out projects for Yoigo, Telefónica-Movistar, Vodafone, Samsung and Shiseido, among others. What he enjoys most is “dulce de leche” dessert, and he has a thing about not leaving anything on the table, so it’s a real sight to watch him having coffee and dessert.
Architect from the School of Architecture of the University of Valladolid has worked in different studies and his own, www.arquitecturamuda.com, developing projects of different types but specially commercial spaces, interior and furniture design. Specializing in sustainable architecture applies techniques and solutions that enable responsible buildings with the natural environment, the rational use of materials and their impact on investment and minimizing energy consumption.You will never see him on a car if he can ride a bike.
Graphic Designer from the American Open University of Buenos Aires. Lover of typography, has touched every graphic communication media: advertising, signage, editorial, photography, web, etc. He runs his own studio, www.flordai.com, but his collaboration with Andrew McConochie study and participation in the creation of various advertising campaigns for the agency Leo Burnett. It has worked for Malboro, Telefonica, Carrera y Carrera, Puig Group, Antonio Banderas, Museo Thyssen-Bormenisza, Emi Music, Diesel and Comme des Garçons … among other brands.
As a natural continuation of my studies in architecture I have focused primarily to architectural and interior photography. In a parallel line of work I have documented in recent years art and cultural heritage to national museums and private collections. Likewise, it has always interested me the Cinema, and current technology has allowed me to make my first video works and custom clips. I try to combine my obsessions with the characteristics of each project. Actually, this mix is what I’ve always done. I combine my professional reports with my most personal works of photographic and multimedia research the city and on the contemporary urban space. I have had the good fortune to show some of my awarded works in several museums and national and international exhibitions.
Formed as industrial designer and architect of interiors. He has developed his career between interiors offices, like Tomás Alía Studio, Declave and others. He has lead projects of contract, retail and product design.
He has taught in Camilo José Cela University and Antonio Nebrija University.
The last years he has been envolved in some different projects of street art and urban culture.